Concept Team
Overview
  • Jon Jackson Creative Director
  • Casey Sheehan Design Director
  • Robin Man Art Director
Vans is at the heart of surf/skate culture and even more so in it’s history. Having witnessed and contributed to the growth of the sports, we felt it was only appropriate to pay homage to the richness of its roots by taking inspiration from 2 iconic eras, the clean 60’s surf aesthetic and the beautiful destruction of dogtown.
Initial Sketches   –-
The Pitch   –-
Vans story is far from over, which is why the homepage is positioned to focus more on news then products. Vans stands behind their quality products but even more behind their culture. That’s what they really want to show you and that’s why you buy Vans.
Editorial News Feed
Section Title
Treatments
1 of 6 Typographic
Selections
Simple & honest. Detail pages offer everything you need to make an objective decision and find other great items that are similar to or pair with the shown item.
“Pairs With”
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Featured Product
Page Template