Project Team
  • Jason Martin Creative Director
  • Amanda Forte UX Lead
  • Akshay Udivar User Experience
  • Will Dawson Product Design
  • JP Gary Product Design
  • Rebecca Liebert Design
  • Robin Man Product Design Lead (Freelance)
As an authority in research, and a member of a rare group of profiting print periodicals, Harvard Business Review aimed to make their digital presence just as strong as their print companion. But to differentiate from the magazine and make the best use of the digital platform, the content structure was reexamined to surface curated, contextual, & recommended content while offering easily accessible actions to save, share, and upgrade.
Initial Sketches –
Concept 1   –-
Curation, Education, & Research were the 3 pillars of this initial concept to cater to the 3 demographics of readers. In the upper right, we housed a comprehensive search experience to browse research papers, statistics, & case studies. But the core of the homepage was concepted to showcase curated articles by editors, personas, & popularity. As the day passed, content would restructure based on popularity and interest now having at least a day's worth of analytics. If you were signed in, new articles would move upward and previously seen articles would be deemphasized.
Surfaced content
in dropdown

transistions into
article feed
on detail pages.
Concept 2   –-
Focusing on career driven professionals looking to advance in their respective fields, we developed a concept based around industries and characteristics which readers could "follow" to create their own HBR experience. The goal was to create a personal tool to educate and inform, but to do so quickly & efficiently by enabling readers to scan the best content that summed up the category curated by HBR, readers, recency, & cross sectioned with rotating subtopics.
Editorial News Feed
Initial Experience   –-
As we started to refine, we merged ideas from both concepts, in addition to others, and created a frame work that was flexible enough to accomodate for varying amounts of content while still offering the reader as much autonomy as possible by utilizing quick sorts & actions.
“Pairs With”
Live Work   –-
As we transitioned into visual design, HBR wanted to feel fresh, smart, & friendly versus authoritative & academic and let the content speak to those points. To do so, we began exploring their broad color palette, adding dynamic textures & patterns, and implementing bolder typography.